"Back-to-basics" promotes the affordability and value of preventive dental care. It reminds consumers preoccupied with bad financial news that they can control their long-term dental costs through good, personal oral hygiene practices and preventive care.

Back-to-basics "Back-to-basics" promotes the affordability and value of preventive dental care. It reminds consumers preoccupied with bad financial news that they can control their long-term dental costs through good, personal oral hygiene practices and preventive care.