• Display advertising
• Classified advertising 

DISPLAY ADVERTISING 

Rates for 2008

Ad sizes

Advertisements are accepted in quarter and half page sizes. Specifications are:

• Half page: 7 x 10 inches (vertical or horizontal)
• Quarter page: 5  x 7 inches (vertical or horizontal)

Frequency

The WDA Journal is published monthly.

Circulation

3,000

Deadlines

The deadline for each issue is the second Monday of the month prior to publication (e.g. the deadline for the January issue is the second Monday of November; the January issue is published in mid-December). All advertising materials must be received by this date.

Color rates

Four-color ads may be placed on pages 2, 7, 8, 9, 10, 15 and 16 of the journal at the rate of $150, plus the black and white page rate listed previously. Two-color ads (using black and PMS 314 blue) are $95 plus the black and white page rate listed previously.

Acceptance of advertising

All advertisements are subject to review and approval by the editor of the WDA Journal.

Media kit

To request a media kit, including an issue of the WDA Journal, an advertising rate card and an advertising contract, please e-mail hwillette@wda.org or call 414-755-4110.

*Display advertising is not available online at this time

CLASSIFIED ADVERTISING

The rate for classified advertisements for WDA members is $60 for 30 words or less; additional words 50 cents each. All classified ads are placed online at WDA.org. Nonmembers add $20. All advertising correspondence – placement, changes and cancellations – MUST be submitted typed via e-mail, mail or fax. To place an ad, send copy to the Wisconsin Dental Association, 6737 W. Washington St., Ste. 2360, West Allis, WI 53214; fax to 414-755-4111 or e-mail hwillette@wda.org. The deadline for classified advertisements is the second Monday of the month prior to publication (e.g., deadline for the January issue is the second Monday in November; the January issue is published in mid-December). All advertising materials must be received by this date.

Additional classified advertising options

Boxed ad – Boxed classified ads are available in three sizes to draw more attention to your ad. Sizes and costs are column width by: one inch = $100; two inches = $150; or three inches = $200. Your company logo can be added to boxed ads for an additional $25.

Blind box – To maintain confidentiality, advertisers may opt for a blind box ad for an additional $10 per month. Interested parties respond to blind boxes by mailing the WDA Journal office directly; responses are then forwarded on to the mailing address indicated by the advertiser. The interested party is not contacting the advertiser directly. Please note: Blind box advertisers receive ad confirmation, billing and blind box responses in the mail to the address they provide. If you want to keep your ad confidential from your office staff, please provide the WDA with an alternate mailing address. The WDA Journal is not responsible for your staff opening any ad correspondence directed to your attention.   

An online submission form is no longer available. However, you may e-mail your classified ad to hwillette@wda.org. Please be sure to include the text of the ad, your name and billing address and how long you would like your ad to run.