WDA Journal (display advertising)
The WDA Journal is a professional, monthly publication that reaches more than 3,000 subscribers. It is read by an estimated 83 percent of Wisconsin’s licensed dentists, dental professionals and office team members and Marquette University School of Dentistry students.

This award-winning publication received the 2009 Outstanding Leadership Editorial and 2006 Newsletter Award from the International College of Dentists awards competition and a 2005 Paragon Award of Merit from the Public Relations Society of America – Southeastern Wisconsin Chapter.

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WDA Journal (classified advertising)
The rate for classified advertisements for WDA members is $60 for 30 words or less; additional words are 50 cents each. Non-members add $25. All classified ads are also placed online at wda.org. Additional advertising options include boxed and blind box ads and adding your company logo.

NEW! Mini-display classified advertisements. Color artwork must be provided by advertiser in a PDF format and fall under a classified ad category. Available sizes include one column width (2.4 inches) by: two inches = $200, three inches = $250 and four inches = $300.

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WDA Sourcebook (Member Directory and Practice Guide)
The annual WDA Sourcebook (Member Directory and Practice Guide) is a valuable, desktop reference used year-round by our approximately 2,900 member dentists and their dental office staffs across the state. It measures 8½ inches wide by 11 inches tall. It is printed in black and white, with the exception of the front, inside front, inside back and back cover pages, which are printed in full color.

Don’t miss out on your chance to be included in this widely-used resource! It’s only printed once a year and the deadline to submit an ad is Jan. 8, 2010.

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WDA.org Web Site
The WDA.org Web site was redesigned in May 2007 to make it easier for visitors to navigate and receive timely, pertinent information. Daily traffic on WDA.org increased 42 percent in September 2009 compared to the same time one year earlier.

A site “facelift” is planned for early 2010 to give a fresh, updated look along with enhanced user tools, including social media integration applications, enhanced video capabilities and user-controlled font size. Also new in 2010, all pages that target dental professionals will be available for skyscraper ads.

This makes advertising on WDA.org a great way to reach Wisconsin dentists and the dental community. Dentists, their office staff and Marquette University School of Dentistry students visit the site for information about a variety of topics, from the latest state regulatory compliance and legislative updates to frequently asked practice and legal questions.

The WDA.org Web site and its resources are regularly promoted in other WDA member publications, including the WDA Journal, monthly Executive Director’s Update e-newsletter and WDA Sourcebook.

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