The following showcased their products and services in the exhibit hall during the 2010 Jewel of the Great Lakes at Milwaukee's Frontier Airlines Center.

3M ESPE
A & S Consulting
A-Dec
Aftco
Alertfusion, LLC
American Express
Ameritas Group
Asset Management for Professionals
Astra Tech
Aurum Ceramic Dental Laboratories
Belmont Equipment
Benco Dental
Biomet 3i, LLC
Brasseler USA
Centrix Inc.
Cent Wealth Management
Colgate
Coltene/Whaledent
Computer Troubleshooters
Dairyland Handpiece Express
DBI, Incorporated
Delta Dental of Wisconsin
Delta Gloves
Dental Associates, Ltd
Dental Health Products, Inc.
Dental Technology Designs
Dentsply International
Dentsply Tulsa Dental Specialties
Desco Dental Systems
Design Unlimited
Designs for Vision, Inc.
Digital Doc, LLC
Doral Refining Corp
Dyste Williams
EC Chmel Inc
Envirodent Refining & Waste Disposal
FCM Corporation
GC America Inc.
Gendex Dental Systems
Golden Misch
Henry Schein Dental
Holt Dental
HP Enterprises
Hu-Friedy Mfg Co., Inc.
Instrumentarium
Jennings Dental Sales
KaVo Dental
Keller, Inc.
Kerr Corporation
Kolb + Co
Komet USA
LB Medwaste Services
Logistics Health
Lord's Dental Studio
Maguire & Strickland Refining, Inc.
Midmark Corporation
Midwest Dental
Midwest Dental Benefits
Mission of Mercy
Nobel Biocare
Nu-Art Dental Lab
Officite, LLC
One Call Dental Staffing
OralDNA Labs
Orascoptic
Patterson Dental
PEB XLDent
Pelton & Crane/Marus Dental
Philips Sonicare
PJ's Dental Lab
Planmeca USA, Inc
PNC Bank
Popp Dental
Porter Royal Sales
PracticeWorks/Kodak Dental Systems
Premier Dental Products Co
ProAssurance Wisc Insurance Co
Proctor & Gamble/ Crest Oral B
Professional Sales Associates, Inc
R & D Services
Radiology & Dental Imaging Center
Renstrom Dental Studio, Inc.
Reward Enterprises LLC
RGP Dental, Inc.
Saber Dental Studio
Schenck Health Services Team
SciCan
Sentry Dental Products
Signtronix
Sirona Dental Systems
SurgiTel
SVA - Dental Practice Management Services
Tess Corporation
The Carey Group Real Estate Services
The Dental Record
Theiss Interior Design, Ltd
Thrivent Financial
Transworld Systems
Ultradent Products, Inc.
Ultralight Optics
United Service Dental Chair Upholstery
Venture Sculpture/Fair Trade
VOCO America Inc.
WDA Foundation
WDA Foundation Donated Dental Services
WDA Foundation Silent Auction
WDA Insurance Programs
WDA Membership
West Bend Mutual Insurance
Wisconsin Army National Guard
Yodie