New American Dental Association Health Policy Resources Center research shows national dental care expenditures reached $111 billion in 2012, roughly the same as the previous year when adjusted for inflation. When population growth is taken into account, dental spending has been flat since 2008.
Overall U.S. health spending during the past four years grew at the slowest rates ever recorded in the 53-year history of the National Health Expenditure Accounts, reflecting the lagged effects of the recent economic recession.
Dental spending, however, began to slow in the early 2000s before the onset of the recession and it is not rebounding. You’ve completed your Find A Dentist profile on ADA.org to help your practice stand out to prospective patients, but now what?
Fight back by tapping into the Wisconsin Dental Association’s new statewide Own Your Smile oral health literacy and public awareness campaign with Tooth Tactics – a new quarterly, business of dentistry, guerrilla marketing feature aimed at helping members
strengthen and build their practices.
“Guerrilla marketing focuses on low cost, creative strategies…basic requirements are time, energy and imagination and not money. Profits, not sales, are the primary measure of success,” according to Wikipedia, the free, online encyclopedia.
Three Tooth Tactics will be published every quarter in the WDA Journal, on WDA.org in the Business of Dentistry section and on the association’s LinkedIn profile.
Implement one new Tooth Tactic a month:
Contact WDA Communications Coordinator Emily Bultman (414-755-4110 or firstname.lastname@example.org) to borrow presentation tools.