Thank you for participating in the 2010 Give Kids A Smile program.
Each year some GKAS participants always say they want more help with media coverage and/or better recognition for their efforts.
WDA staff want to do just that, but we need you - event coordinators - to provide information.
Complete a brief online post-event survey by this Friday, March 5 to be included in a GKAS wrap-up article in the WDA Journal.
Even if you do not have final numbers yet, please provide a close estimate. This information helps the WDA share your GKAS efforts with journal readers, news media and legislators.
It also is a great way to recognize your fellow volunteers, partners and cooperating organizations.
Digital photos are welcome. E-mail them to Managing Editor Emily Bultman at ebultman@wda.org. Please provide a brief description and photographer's name for proper credit.
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Post-event promotion to local media
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Help the WDA continue to build awareness of this important charitable care event and the dental access problems faced by many Wisconsin children by submitting a post-GKAS press release to your community newspapers, radio and/or TV stations that highlights details of your event and offers photos.
Fill in the blanks to customize for your GKAS efforts; boilerplate shows this information in bold for easy reference, but put in standard font and then e-mail the release as a Word document to media outlets in your community.
Suggested subject line: Local volunteers provide dental care to low-income children
Writing a letter to the editor about your GKAS event can be done in addition to or in place of the press release. Feel free to incorporate basic GKAS facts from the WDA release. Remember, most letters are limited to 250 – 350 words; verify letter submission policies on newspaper Web sites.
Find newsroom e-mail addresses on media Web sites.
Please also share with WDA Director of Public Relations Carol Weber at cweber@wda.org.
Thank you for helping the WDA spread the word about GKAS!
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