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Home » Your Oral Health » Baby Teeth Matter » Why Baby Teeth Matter

Your Oral Health

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  • Baby Teeth Matter
    • Why Baby Teeth Matter
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Why Baby Teeth Matter

  • Overview
  • Patient resources

Overview

Many people think baby teeth don’t matter because they’ll eventually fall out. The truth is baby teeth do matter. Primary, or baby teeth, are very important to a child’s early physical, social and emotional development.

Healthy baby teeth:

  • Foster good nutrition through proper chewing
  • Aid in speech development
  • Build self-esteem by providing a beautiful smile
  • Enable a child to pay attention and learn in school without the distraction of dental pain
  • Save space in the jaw that is needed for proper development of adult (permanent) teeth

The WDA “Baby Teeth Matter” message promotes the importance of good oral health during a child’s early years. It also reminds the general public of oral health’s importance to overall well-being.

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Patient resources

  • Something to smile about
    The Wisconsin Division of Public Health provides tips for how to give your child a healthy smile.
  • How to prevent early childhood cavities
    Baby tooth decay is a serious, infectious and transmissible disease that can spread quickly and lead to infection without proper precautions. Early childhood caries (cavities) are preventable.

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TV Spots

"Baby's First Birthday"

"Baby's First Dental Visit"

"Grandpa's 161st Dental Visit"

"Chew on This"

“Chew on This” was honored with a bronze Telly® Award in 2012.

"Baby Teeth Matter"

“Baby Teeth Matter” was honored with a bronze Telly® Award in 2011.

"Juice Mom"

Originally from the WDA “Sip All Day, Get Decay” 2003 public awareness campaign, this spot hit the airwaves again in 2010 with a new voice-over reminding viewers that baby teeth do matter.

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