Why advertise with us?

The Wisconsin Dental Association is the largest organization for dental professionals in the Badger State with a member base of more than 3,100 dentists and dental hygienists. With about 4,100 licensed dentists in the state, the WDA is the leading voice for dentistry in Wisconsin.

Our communications also reach hundreds of other dental team members and Marquette University School of Dentistry students – creating a diverse audience of Wisconsin’s dental community for you to engage.

Advertising with the WDA also allows your organization to demonstrate its support of advancing the interests of our members and the dental profession by promoting professional excellence and quality oral health care for the public.

Reach your target audience

By the numbers

Exciting new ways to reach current and potential customers

With ever-evolving WDA member communications, there is no better time to strengthen your brand’s awareness and share your messages via print and digital formats.

Review ShopWDA.org or ratesheet to learn about rates and deadlines for display, CareerForward job board or classified advertising.

*Contract must be downloaded using Adobe Reader (free download here) to view and submit in the writeable format.


Print advertising

Position your company in front of key decision makers, seasoned dental professionals, new dentists and students planning their dental futures by advertising in the WDA Journal and WDA Sourcebook – both also available to members online in PDF and digital-flip formats.

WDA Journal – Buy ads online now

  • A bimonthly print news magazine recently recognized with awards from the International College of Dentists and the Southeastern Wisconsin Chapter – Public Relations Society of America and the Association of Marketing and Communications Professionals
  • Mailed to 73% of Wisconsin licensed dentists who have chosen to be WDA members and a growing number of dental hygienists, as well as other dental professionals, office team members and Marquette University School of Dentistry students
  • Features current information on what is happening in organized dentistry and the dental industry across Wisconsin

WDA Sourcebook (Member Directory and Practice Guide) – Buy ads online now

  • The WDA Sourcebook is a valuable, desktop reference used year-round by our more than 3,100 members and their dental teams
  • Generate more leads by putting your products and services directly in front of practicing dentists and their dental teams across the Badger State


Digital advertising

No integrated marketing strategy is complete without a digital presence.

The award-winning WDA.org website and e-blast are the perfect additions to your marketing mix, helping your company reach WDA members and consumers across the state.

The Drill (member e-blasts) – Buy ads online now

  • The Drill e-blast is the weekly electronic newsletter sent to 3,000+ members with email addresses on file with the WDA; the average open rate of the e-blast is 43% and the average click rate is 6%
  • The e-blast provides timely, COVID updates, WDA announcements, special event reminders and more

WDA.org – Buy ads online now

  • WDA.org website attracts more than 110,211 unique visitors per month and logged 283,208 unique page views from  Jan. 1 – Dec. 31, 2020
  • Responsiveness allows website to be viewed on any device


Classified and job board advertising

Classified advertisingBuy ads online

  • Four classified ad sizes and various categories available
  • Ads can be boxed, include a logo and/or run anonymously
  • Member and nonmember rates
  • Ads appear on WDA.org/classifieds
  • Run in print WDA Journal for just $25 more


CareerForward (job board)  –  Buy ads online

  • Offering dentist, dental hygienist, dental assistant, dental lab technician and business staff categories
  • Search by location and/or keyword
  • Run on website and in WDA Journal for extra $25 fee
  • Choose from four sizes, 15 categories, add a box, logo and/or urgent icon for an extra fee


Practice Transitions Toolbox DirectoryBuy ads online now

The WDA Practice Transitions Resource Toolbox is a valuable guide for dentists as they build their team of trusted business advisers.

This is your opportunity to be front and center as they work through important aspects throughout their career transitions – joining, purchasing, expanding or selling a practice.

  • 1,426 unique pageviews of the Practice Transitions section on WDA.org
  • 2:15 average time of visit
  • 38% of WDA members are ages 65+

Download 2021 contract (PDF)

*Contract must be downloaded using Adobe Reader (free download here) to view in the writeable format.

Contact WDA Continuing Education and Special Programs Coordinator Candice Wegner at 414-755-4118 or cwegner@wda.org for details.


Event sponsorships

Annual Continuing Education & Networking Event

Join us as a sponsor for our 2021 WDA Annual CE and Networking event at the Brookfield Conference Center in Brookfield, WI on Thursday, Nov. 11. Popular speaker and founder of ACT Dental, Kirk Behrendt, will present “The 4 Keys to Master Treatment as a Team” for dentists and their dental teams. The all-day CE course will be followed by a networking social.

Enjoy two different sponsorship options:

  • “Gold Level” sponsorship for $2,000
  • “Silver Level” sponsorship for $1,500

Learn more about the BENEFITS of both sponsorship levels and make your commitment by July 31, 2021

Contact WDA Continuing Education and Special Programs Coordinator Candice Wegner at 414-755-4118 or cwegner@wda.org for details.


Event sponsorships

WDA Foundation Golf Outing

The Wisconsin State Dental Golf Tournament is held in the fall every year with proceeds benefiting the WDA Foundation. Sponsorship opportunities are available.

Direct questions to WDA Foundation Executive Director Vicki Bohman at 414-755-4198 or vbohman@wda.org.


Advertising policy

WDA Advertising Policy and Exhibiting Standards

The Wisconsin Dental Association welcomes advertising in its publications and on its website and exhibiting in conjunction with the annual CE & networking event. All offer important opportunities for keeping members informed of products and services for improving the practice of dentistry and furthering the association’s goals of promoting the art and science of dentistry and improving the health of the public.

The appearance of advertising in any WDA publication or on its website and exhibits for any product or service is not a guarantee or endorsement by the association of a product or service or the claims made by a producer or manufacturer.

The WDA reserves the right to accept or reject any advertising.

Subject to the foregoing, the following standards, as interpreted by the association, shall apply to advertising and exhibits:

  • Products, services and messages should be germane, effective and useful to the practice of dentistry or of special interest to dentists, their staff or families. They also should be in a format consistent with applicable WDA and American Dental Association guidelines and requirements.
  • The advertiser or exhibitor and the product or service offered should be clearly identifiable. The WDA reserves the right to request additional information as needed.
  • The word “advertisement” may be required on any advertisement that is designed in a manner that causes confusion between the advertisement and editorial content.
  • Those desiring to advertise or display shall be responsible persons and firms as should all others involved in the creation, marketing and servicing of the attendant products and services.
  • All advertising and exhibiting materials and statements shall be truthful, factual and consistent with all requirements of law. All claims and warranties made shall be fully substantiated and exhibitors must fully disclose any conditions and limitations. Any advertising or display that violates the dental professions’ Code of Ethics will not be accepted.
  • Products being advertised or displayed must be in accordance with applicable government laws and regulations, such as equal opportunity laws and regulations covering new drug applications and prescription drug advertising.
  • The WDA reserves the right to require complete scientific technical supporting data concerning safety, operation, usefulness, performance and testing and to reject advertising or displays for any product, service or technique that has been the subject of unfavorable or cautionary report by the ADA or any of its agents.
  • Unwarranted disparagement or unfair comparison of a competitor’s products or services will not be permitted.
  • Advertisements or displays that violate, or assist in violating, the Wisconsin Dental Practice Act or other government regulations or statutes are ineligible.
  • The WDA reserves the right to consider any advertiser’s and exhibitor’s past dealings and relationships with WDA and others, record of performance, subject matter involved, whether the attendant product or service is substantially similar to one endorsed or offered by WDA, its subsidiaries or affiliates, and such other matters as WDA, in its sole discretion, determines to be pertinent.
  • No advertising or exhibits of alcoholic beverages or tobacco products will be accepted.
  • Display advertisements from dentists for dental treatment services are ineligible for printing or posting on or in pages with public access.

Advertising will not be permitted on the WDA’s website home page or pages that pertain to the association’s charitable 501(c)(3) programs (e.g., WDA Foundation, WDA Mission of Mercy).