Licensing Information

Licensing for Baby Teeth Matter

Promoting early childhood dental health: Resources for state dental societies and professionals

More than 10,600 dentists in Georgia, Indiana, Minnesota and Wisconsin have received the clinical information and practice tools necessary to help their general practices provide efficient, welcoming dental homes for very young children and families since the WDA launched its dental home initiative in 2009.

During National Children’s Dental Health Month in February 2011 the WDA launched a Baby Teeth Matter public awareness campaign to promote early childhood dental health messages beyond the dental community. This new campaign tells parents and caregivers that baby teeth, even though they eventually fall out, are very important to a child’s early physical, social and emotional development.

Baby Teeth Matter messaging also reminds the general public of oral health’s importance to overall well-being and promotes dentists’ commitment to quality oral health care for patients of all ages, including the very young.

The cornerstone of the Baby Teeth Matter campaign is a 30-second television spot featuring a 3-year-old girl and her mother interacting with a woman dentist in the oral hygiene products aisle of a store. The spot is airing across Wisconsin on over-the-air and cable shows and posted on the WDA website and YouTube channel.

The WDA is pleased to offer your state dental association several licensing options for Baby Teeth Matter campaign materials and the Dental Home continuing education kit.