Media Center

The Wisconsin Dental Association, which represents over 70% of practicing dentists in the Badger State, is Wisconsin’s leading voice for oral health news and information. With more than 3,100 members statewide, the WDA communications team can connect media with expert spokespeople in their area to talk about breaking news stories, oral health tips for the entire family, legislation related to dental care, the benefits of community water fluoridation and more.

Media Contacts

Brenna Sadler, APR
Director of Membership and Communications
414-755-4108 (direct)
bsadler@wda.org
Laura Schreiner
Managing Editor & Public Relations Specialist
lschreiner@wda.org
414-755-4110

News Releases

Wisconsin Dental Association shares tricks for tooth-friendly Halloween treats

Oct 3, 2025

WEST ALLIS, Wis. – The Wisconsin Dental Association (WDA) wants children to enjoy the Halloween fun without
compromising their oral health. While sweets are a big part of the season, too much sugar and chewy treats can damage
orthodontic appliances, cause tooth pain and increase the risk of cavities.

To help families protect those growing smiles without spoiling the fun, WDA dentists share the following tips for
a tooth-friendly Halloween:

  • Enjoy your treats with a meal: The extra saliva in your mouth will help rinse away leftover bits of candy
    and cavity-causing acids.
  • Don’t snack on sugar: If you need an energy boost, reach for low-sugar options like nuts or veggies.
  • Skip the sticky or sour candies: Sticky sweets cling to teeth increasing your risk of developing cavities,
    and sour candies contain acids that can weaken enamel.
  • Don’t keep a big stash of candy on hand: Have your family pick their favorites and donate the rest.
  • Chew sugar-free gum with the American Dental Association Seal: Chewing sugarless gum for 20
    minutes after eating helps prevent tooth decay by producing extra saliva. Look for brands that have
    earned the ADA Seal of Acceptance.
  • Choose fun treats that aren’t candy: Consider giving out longer-lasting items like coloring books or
    stickers.
  • A little chocolate is fine: Chocolate doesn’t stick to your teeth as much as other candy. Dark chocolate is
    the best option because it has less cavity-causing sugar.

"Halloween is a special time for kids, and we want them to enjoy it — just without the toothaches later," said Dr. Laura
Goodell, a pediatric dentist in West Bend and WDA member. "With a few smart choices, families can keep the fun and
skip the cavities."

The WDA recommends contacting your dentist’s office or visiting the ADA’s Halloween Survival Guide to learn more
about maintaining good oral health during this sweet and spooky season! Find a WDA dentist near you at WDA.org.