Advertise with the WDA
- Why advertise with us
- Membership category
- Digital display advertising
- Print display advertising
- Classified and job board advertising
- Business resource toolbox advertising
- Event sponsorships
- Advertising policy
Why advertise with us
The Wisconsin Dental Association is the largest organization for dental professionals in the Badger State. With over 3,100 members in all corners of the state, the WDA is the leading voice for dentistry in Wisconsin.
New in 2026, for the first time ever, the WDA created a new membership category, Friend of the WDA (details below), geared toward companies, organizations, institutions and nonprofits committed to advancing the practice of dentistry, supporting the dental team and improving oral health across Wisconsin.
As a Friend of the WDA, you’ll gain exclusive access to marketing opportunities (including a 20% discount on print and digital advertising), event sponsorships and direct connections with dental professionals throughout the state – all while showing your support for Wisconsinites’ healthy smiles.
Don’t worry, we still offer advertising in our award-winning communications that can be purchased a la carte or in bundles.
Nearly 70% of Wisconsin’s dentists are members of the WDA. Put yourself front and center with these potential customers through our digital and print advertising offerings. Our communications also reach hundreds of other dental team members and Marquette University School of Dentistry students, creating a diverse audience of Wisconsin’s dental community for you to engage.
Reach your target audience
By the numbers
Exciting new ways to reach current and potential customers
Review ShopWDA.org, 2025 Media Kit or 2026 Media Kit to learn about rates and deadlines for display, CareerForward job board or classified advertising.
Buy ads online now or download the 2025 display advertising contract or 2026 display advertising contract.
Contract must be downloaded using Adobe Reader (free download here) to view.
NEW in 2026 – Membership category: Friend of the WDA
A new WDA membership category designed for companies, organizations, institutions, and nonprofits committed to advancing the practice of dentistry, supporting the dental team and improving oral health across Wisconsin.
As a Friend of the WDA, you’ll gain exclusive access to marketing opportunities, event sponsorships and direct connections with dental professionals throughout the state – all while showing your support for Wisconsinites’ healthy smiles. Annual membership is $950, offering exceptional value for year-round visibility, engagement and partnership opportunities.
Exclusive Member Benefits:
- Stand out in the WDA Business Resource Directory: Receive 20% off a custom listing in our newly redesigned directory at WDA.org, complete with special “Friend of the WDA” recognition and up to one month (based on availability) of complimentary featured placement.
- Get first dibs on high-visibility sponsorships: Enjoy first right of refusal on premium sponsorship opportunities for popular events like the WDA Symposium, Education Series, Day at the Zoo, President’s Gala and more.
- Unlock premium sponsor pricing at the WDA Symposium, Wisconsin’s biggest dental event: Secure Gold Partner pricing for our annual all-day CE event, the WDA Symposium. (Save the date: Thursday, Nov. 12, 2026, at the Brookfield Conference Center.)
- Boost your reach with advertising discounts: Take 20% off all WDA advertising, including the bimonthly WDA Journal magazine, weekly Drill e-newsletter, WDA.org, Job Board and Classifieds.
- Stay in the know: Get digital access for one company representative to WDA member communications, including the WDA Journal, Drill and timely Hot Issues alerts.
- Showcase your expertise: Join our preferred speaker list for WDA and local dental society CE events and host up to two approved educational webinars or in-person events per year, promoted through WDA channels to help you connect directly with member dentists.
- Show your support publicly: Display your affiliation proudly with a digital badge you can use on your website and marketing materials.
This program is intended for non-clinical partners who support the dental community.
Dental practices, clinics and insurance companies are not eligible. Application is required; participation is subject to WDA approval.
Digital advertising
The WDA’s award-winning website and weekly member e-newsletter are the perfect additions to your marketing mix, helping your company reach WDA members and dental professionals across the state
The Drill (weekly member e-newsletter) – Buy ads online now | View sample
Weekly electronic newsletter sent to 2,800+ members; Another chance at exposure to members with re-send email on Fridays to anyone who didn't open it throughout the week
Average open and click-through rates almost double industry averages (48% open rate; 34% click rate)
The e-blast provides dentistry news, WDA announcements, special event reminders and more.
WDA.org –Buy ads online now
The WDA.org website attracts more than 2,100+ unique visitors per month and logged 82,000+ unique page views from Jan. 1 – Oct. 1, 2025.
Responsiveness allows website to be viewed on any device, mobile or desktop.
Rotating four ad sizes including homepage placement for maximum exposure!
Print advertising
Position your company in front of key decision makers, seasoned dental professionals and new dentists planning their dental futures by advertising in the WDA Journal and WDA Sourcebook – both also available to members in print and online in PDF format.
WDA Journal – Buy ads online now | View sample
Award-winning, bimonthly themed news magazine, ranked WDA’s #1 communication tool by member dentists.
2026 Themes: January/February 2026 issue - Leadership; March/April 2026 issue - Service; May/June 2026 issue - Advocacy; July/August 2026 – Business/Innovation; September/October 2026 issue –Wellness; November/December 2026 issue - Membership.
- Mailed to 3,100+ WDA member dentists, as well as other dental professionals and office team members. Reach an even wider audience by advertising in the September/October issue, which goes to every dentist in the state (approximately 5,000).
- Features current information and feature stories on organized dentistry and the dental industry across Wisconsin.
- Full-color ad positions are available at a variety of sizes and rates.
WDA Sourcebook (Member Directory and Practice Guide) – Buy ads online now
- The WDA Sourcebook is a valuable, desktop reference used year-round by our more than 3,100 members and their dental teams.
- Generate more leads by putting your products and services directly in front of practicing dentists and their dental teams across the Badger State.
Classified and job board advertising
Looking to hire a dentist, dental hygienist, assistant or office staff? Looking to buy or sell a practice? WDA’s CareerForward Job Board and Classifieds help quickly spread the word to professionals throughout the state.
Classified advertising – Buy ads online
- One of the top 10 most-viewed pages on WDA.org
- Four classified ad sizes and various categories available
- Ads can be boxed, include a logo and/or run anonymously
- Member and nonmember rates
- Ads appear on WDA.org/classifieds
- Run in print WDA Journal for just $25 more
CareerForward (job board) – Buy ads online
- One of the top 10 most-viewed pages on WDA.org
- Offering dentist, dental hygienist, dental assistant, dental lab technician and business staff categories
- Member and nonmember rates
- Search by location and/or keyword
- Run on website and in WDA Journal for extra $25 fee
- Choose from four sizes, 15 categories, add a box, logo and/or urgent icon for an extra fee
NEW DESIGN - Business Resource Toolbox Directory
The WDA Business Resource Directory is a valuable guide for dentists as they build their team of trusted business advisers who specialize in working with Wisconsin dentists and dental practices on business issues affecting their livelihoods. You’ll find experts in categories like advertising/marketing, staffing, practice transition support, wealth management, branded apparel, dental supplies and equipment, construction and more.
Event sponsorships
Wisconsin Dental Association Symposium
Sponsorship for our 2026 Wisconsin Dental Association Symposium to be held Thursday, Nov. 12, 2026 at Brookfield Conference Center in Brookfield, Wis.
Contact WDA Membership, CE & Strategic Partnerships Specialist Candice Wegner at 414-755-4118 or cwegner@wda.org to learn about the benefits and make your commitment.
Marquette University School of Dentistry – Pierre Fauchard Academy – WDA Mentor Program
Through the Marquette University School of Dentistry – Pierre Fauchard Academy – Wisconsin Dental Association Mentor Program, student-protégés obtain counsel and guidance necessary to begin a career in the dental profession and are introduced to important individuals in the industry.
Contact WDA Membership, CE & Strategic Partnerships Specialist Candice Wegner at 414-755-4118 or cwegner@wda.org to learn how you can help to underwrite programming expenses.
WDA Education Series
The WDA Education Series is our live and at times virtual, member-exclusive CE programming featuring valuable information to equip our members with the tools and knowledge needed to make more confident decisions personally and professionally. The WDA is looking for partners to help underwrite the costs of these programs. Speaking opportunities may be available but aren’t necessarily guaranteed with sponsorship.
Contact WDA Membership, CE & Strategic Partnerships Specialist Candice Wegner at 414-755-4118 or cwegner@wda.org to learn how you can help to underwrite programming expenses.
Advertising policy
WDA Advertising Policy and Exhibiting Standards
The Wisconsin Dental Association welcomes advertising in its publications and on its website and exhibiting in conjunction with the annual CE & Networking Event. All offer important opportunities for keeping members informed of products and services for improving the practice of dentistry and furthering the association’s goals of promoting the art and science of dentistry and improving the health of the public.
The appearance of advertising in any WDA publication or on its website and exhibits for any product or service is not a guarantee or endorsement by the association of a product or service or the claims made by a producer or manufacturer.
The WDA reserves the right to accept or reject any advertising.
Subject to the foregoing, the following standards, as interpreted by the association, shall apply to advertising and exhibits:
Products, services and messages should be germane, effective and useful to the practice of dentistry or of special interest to dentists, their staff or families. They also should be in a format consistent with applicable WDA and American Dental Association guidelines and requirements.
The advertiser or exhibitor and the product or service offered should be clearly identifiable. The WDA reserves the right to request additional information as needed.
The word “advertisement” may be required on any advertisement that is designed in a manner that causes confusion between the advertisement and editorial content.
Those desiring to advertise or display shall be responsible persons and firms as should all others involved in the creation, marketing and servicing of the attendant products and services.
All advertising and exhibiting materials and statements shall be truthful, factual and consistent with all requirements of law. All claims and warranties made shall be fully substantiated and exhibitors must fully disclose any conditions and limitations. Any advertising or display that violates the dental professions’ Code of Ethics will not be accepted.
Products being advertised or displayed must be in accordance with applicable government laws and regulations, such as equal opportunity laws and regulations covering new drug applications and prescription drug advertising.
The WDA reserves the right to require complete scientific technical supporting data concerning safety, operation, usefulness, performance and testing and to reject advertising or displays for any product, service or technique that has been the subject of unfavorable or cautionary report by the ADA or any of its agents.
Unwarranted disparagement or unfair comparison of a competitor’s products or services will not be permitted.
Advertisements or displays that violate, or assist in violating, the Wisconsin Dental Practice Act or other government regulations or statutes are ineligible.
The WDA reserves the right to consider any advertiser’s and exhibitor’s past dealings and relationships with WDA and others, record of performance, subject matter involved, whether the attendant product or service is substantially similar to one endorsed or offered by WDA, its subsidiaries or affiliates, and such other matters as WDA, in its sole discretion, determines to be pertinent.
No advertising or exhibits of alcoholic beverages or tobacco products will be accepted.
Display advertisements from dentists for dental treatment services are ineligible for printing or posting on or in pages with public access.
